Style Guide, The Daily Stormer

The Daily Stormer is a relatively popular neo-Nazi blog, although it’s impossible to know exactly how popular. (From the style guide: “The site continues to grow month by month, indicating that there is no ceiling on this.” Also from the guide: “We should always claim we are winning, and should celebrate any wins with exteme exaggeration.”)

— Andrew Marantz, in a piece from The New Yorker’s Talk of the Town, 15 January 2018

Apparently, a HuffPost reporter, Ashley Feinberg, got sent a style guide, which is seventeen pages long. Excerpts:

  • Links must not “stretch into the spacing between words.”
  • Images must be exactly three hundred and twenty pixels wide, to avoid anything “aesthetically problematic.”
  • Each post “should be filled with as much visual stimulation as possible,” in order to “appeal to the ADHD culture.”
  • Passages from mainstream sources must be unaltered, so that “we can never be accused of ‘fake news’ —  or delisted by Facebook as such.”
  • There is NO SUCH THING AS TOO MUCH HYPERBOLE: “Even when a person can say to themselves ‘this is ridiculous,’ they are still affected by it on an emotional level. Refer to teenagers who get arrested for racist Twitter posts as ‘eternally noble warriors bravely fighting for divine war to protect the blood heritage of our sacred ancestors’ . . . You and anyone reading can say omg corny lol. But it just doesn’t matter to the primitive part of the brain.”

Stay tuned, dear blog readers. Stay tuned.

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