Sun Tzu Now: Robert Greene’s THE 48 LAWS OF POWER

Reputation is a treasure to be carefully collected and hoarded.  Especially when you are first establishing it, you must protect it strictly, anticipating all attacks on it.  Once it is solid, do not let yourself get angry or defensive at the slanderous comments of your enemies —  that reveals insecurity, not confidence in your reputation.  Take the high road instead, and never appear desperate in your self-defense.  On the other hand, an attack on another man’s reputation is a potent weapon, particularly when you have less power than he does.  He has much more to lose in such a battle, and your own thus-far small reputation gives him a small target when he tries to return your fire.

—  Robert Greene, The 48 Laws of Power, p. 42

Now self understands the attraction of the NEGATIVE ATTACK AD in political campaigns.

Robert Greene is the author of such books as The 33 Strategies of War and The Art of Seduction.  The “complete amoral series” —  Be Ruthless, Reign Supreme —  is available in paperback from Penguin.

Stay tuned.

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